vivid unity

Scorpion
and the frog

Most of us are familiar with the scorpion and the frog fable.

In it, "a scorpion asks a frog to carry him over a river. The frog is afraid of being stung, but the scorpion argues that if it did so, both would sink and the scorpion would drown. The frog then agrees, but midway across the river the scorpion does indeed sting the frog, dooming them both. When asked why, the scorpion points out that this is its nature." At Vivid Unity, we like this story as it highlights in simple terms our core ethos: our basic nature doesn't really change. Thus we shouldn't work against it - we should work with it to try and bring out the best in ourselves Our approach is people centric - we focus on knowing and understanding the human nature without trying to control or change its basic drives. Behind every product, technology or initiative, there are people - the creators (brands) and their audiences. We aim to deliver experiences that consider, respect and refine that very nature without changing the brands’ DNA and consumers’ true needs. Authenticity and transparency are amongst are core values.